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Telehealth is the delivery of health-related services and information via electronic communication. The terms telehealth and telemedicine can be used interchangeably, but they have different definitions. Telemedicine refers specifically to the remote delivery of healthcare services and clinical information using telecommunications technology, such as internet, wireless, satellite and telephones.
[1] Telehealth is defined as the use of electronic communications to share medical information from one place to another with the intention of improving a patient’s health.
[2] Telehealth is an expansion of telemedicine, but unlike telemedicine (which focuses on curative aspects of health) it encompasses preventive, promotive and curative aspects of health and many different healthcare professions are involved in its delivery.
[3] It is a broad term and can include both patient and healthcare professional education, as well as public health initiatives and health administration.
How to Communicate telehealth options to your patients
With the increasing popularity of patient portals, some of your patients may already be familiar with online options that you offer (e.g., prescription refills). When you begin to expand your telehealth services, how will you make sure that new and existing patients know what’s available?
Marketing your new telehealth services utilizes the same marketing channels you use for your practice: your website, your social media, email marketing, and clinic signage.